Requirement

Turn a ‘one short block from the CBD, one short walk from Carlton’ geographical advantage into a compelling brand proposition and marketing campaign for a premium 193 – apartment development.

Response

Define the brand essence as – ‘a position of distinction’ – and articulate this essence via name, The Eminence; through the heroic ‘E’ and flanking ‘Cs’ of our brand mark monogram; and with the vintage poster style illustrations we commissioned –the latter tapping into Carlton's European heritage, elevating the development above its rivals and their me – too model – centric, photographic clutter.

Result

35% of stock pre – sold in less than a month.

Client Feedback

I have loved working with you and the Savi team. You guys are incredibly professional and deliver exceptional outcomes, over and above every other creative agency I have worked with.

Whichever company I go in to I will be definitely putting you forward to run Creative & Media! I would love to keep the relationship going.

Katya Crema
Associate Director - Crema Group