Contact
Victoria
47 Market Street,
South Melbourne
VIC 3205
Australia
Tag Heuer
Inaugral Re-edition Targa Florio Rally
Requirement
Develop a launch event for the new Tag Heuer Carrera Range that guaranteed attendance by targeting journalists and generated maximum media exposure for the new range.
Response
A car rally like no other: Victoria’s 50 most exclusive vehicles—filled with celebrities and journalists—in a police-escorted, red light-free convoy from Melbourne to Domain Chandon for a long table lunch among the vineyards, followed by some full throttle action on a blocked off stretch of country road.
Result
Primetime airtime on the Seven, Nine and Ten networks, plus plentiful column centimetres in Vogue, Harpers Bazaar, GQ and a clutch of car magazines.
Brandmark
Event collateral
Event photgraphy
