Contact
Victoria
47 Market Street,
South Melbourne
VIC 3205
Australia
Reside Carlton
Become a Carlton resident
Requirement
Attract would – be Carlton residents to a property development on the suburb’s northern edge, by bringing its ‘everything on your doorstep’ attractions to life in an entertaining and engaging way.
Response
Let the converted do the preaching via a multi – channel campaign in which existing residents and retailers describe the richness of everyday Carlton life; its video centrepiece—a blend of unique animation and real life interviews—typifying the suburb’s creativity and sophistication.
Result
100% sold in 6 months
Brandmark
Art direction
Video
Print collateral
Brochure
Sales manual
Website
